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Edward Bernays, Propaganda, 1928.

Many of you may have heard of Sigmund Freud, who I only mention once, but many of you likely haven’t heard of his cousin Edward Bernays.  Edward is the father of propaganda with the 61 page document sourced below, with a summary foreword also below.  Edward began Americas propaganda machine.    We pay more than the entire department of defense budget annually to propagandize ourselves into being sheep.  We do as we’re told.  Turning off your TV is the first step to living a better life.  Keep the TV off.  Choose what you want to watch.  Include lots more time in-between TV viewing.  Talk to people more, face to face. Even the appropriately vilified German nazis would have been impressed how American federal and state taxes cover costs of advertising.  Our country began this subsidy of propaganda and I believe it is the root cause of ignorance, short attention spans, anger issues and mood disorders.

Weblink:  for Propaganda document:

A tidbit from the first part of that document.


THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.
They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.

Above was written by Edward Bernays.

Below was written by Noam Chomsky about Edward Bernays.

[The] American business community was also very impressed with the propaganda effort. They had a problem at that time. The country was becoming formally more democratic. A lot more people were able to vote and that sort of thing. The country was becoming wealthier and more people could participate and a lot of new immigrants were coming in, and so on.

So what do you do? It’s going to be harder to run things as a private club. Therefore, obviously, you have to control what people think. There had been public relation specialists but there was never a public relations industry. There was a guy hired to make Rockefeller’s image look prettier and that sort of thing. But this huge public relations industry, which is a U.S. invention and a monstrous industry, came out of the first World War. The leading figures were people in the Creel Commission. In fact, the main one, Edward Bernays, comes right out of the Creel Commission. He has a book that came out right afterwards called Propaganda. The term “propaganda,” incidentally, did not have negative connotations in those days. It was during the second World War that the term became taboo because it was connected with Germany, and all those bad things. But in this period, the term propaganda just meant information or something like that. So he wrote a book called Propaganda around 1925, and it starts off by saying he is applying the lessons of the first World War. The propaganda system of the first World War and this commission that he was part of showed, he says, it is possible to “regiment the public mind every bit as much as an army regiments their bodies.” These new techniques of regimentation of minds, he said, had to be used by the intelligent minorities in order to make sure that the slobs stay on the right course. We can do it now because we have these new techniques.

This is the main manual of the public relations industry. Bernays is kind of the guru. He was an authentic Roosevelt/Kennedy liberal. He also engineered the public relations effort behind the U.S.-backed coup which overthrew the democratic government of Guatemala.

His major coup, the one that really propelled him into fame in the late 1920s, was getting women to smoke. Women didn’t smoke in those days and he ran huge campaigns for Chesterfield. You know all the techniques—models and movie stars with cigarettes coming out of their mouths and that kind of thing. He got enormous praise for that. So he became a leading figure of the industry, and his book was the real manual.

—Noam Chomsky

(From Chomsky’s “What Makes Mainstream Media Mainstream”: a talk at Z Media Institute, June 1997)

There are many things I do because they’re the opposite of what my widowed, brain injured mother showed me via her actions, but one thing I will always praise my mother for occurred in a house in Hayden Lake, Idaho in 1986.  I still remember what the room looked like.  I was 7, my mom made sure I never watched another commercial on TV.  I was forced to stand up and do chores during commercials.  Soon after that, no TV at all was allowed until I described why I wanted to sit and stare at the TV.  I found it hard to describe why sports was worth watching.  Note, I still watched things through a TV, but I was shown how important it is that I decide when, why and if I’ll turn on something to see through a TV.

I don’t watch sports, but find it hard not to laugh when people discuss sports with serious emotions.  I feel as sorry for a sports addict as I do a drug or alcohol addict.  Anything that takes your precious time on this earth should be considered carefully.  I recently said to my friend, “Any plans this weekend?”  on a walk at work and his face light up as he said, “The Super Bowl.” almost like a question to me when he realized I had no idea the Super Bowl was happening this weekend.  I fought back laughter.  Same with the kardashians, or whatever garbage is being shoved down the throats of people holding down furniture staring at a TV, dying of lethargy and sloth.  It’s so bad for your heart to be so unmoving, even worse to be shown images inciting your jealousy, envy, lust, etc.  Ask yourself this, what influence do you have over what you watch?  Always liked how deep that question cuts.

Here’s a far more valuable thing to put on your TV than sports. A youtube link to a campire, river and birds recording about 5 hours long.  Also, please, pickup a book while this plays.  Within a few hours I bet you’ll feel better.  Perhaps even change your life for the better.

By the way, listening to birds chirp brings peace to the mind. Also interesting is why the absence of bird chirping when they just were causes a lack of peace of mind. Our brains basic programming is manipulated by armies of really smart people whose one goal is to keep you inert on your couch.  Subservient.  Listening only.  How sad, a life wasted watching TV.

Citizens United.  Bullshit.  

Corporations being counted as people is the best example of lying about intent.  Instead of calling the court bill, corporations want citizen’s rights, it’s misnamed for misdirection reasons, citizens united.  In no way are citizens helped by this, or did they even want this.  If citizens were actually united then it would have killed such a misleading court title, and not given citizen rights to corporations.  Now politicians can be bought straight from corporations, making the votes of citizens matter even less.

I’m still considering how to write about this and other fake facts (or fake news), garbage circulating currently.  Some notes so far.

  1. Consider videos about doing engineering with fake information.
    1. Can you imagine college degrees where fake facts are embraced as facts?
  1. This would lead to buildings falling down and hurting the public.
        1. I’m actually sworn by law to uphold public safety.
    1. What’s happening in our political landscape right now gets at a very important question.
  1. That question is do we accept facts or not.
  2. Investigations have a purpose especially when it comes to uncovering facts.
        1. Take the Minneapolis bridge collapse and the NTSB investigation.
          1. Can you imagine some political leader stepping in to stop that investigation?
  1. Is that not an admission of guilt when the investigation is shut down?  We need truth, for life to flourish.
        1. We must know why something happened to prevent it next time.

iii.      Are we willing to accept investigations by ethical investigators?

        1. 100% of the US Senate appointed Robert Muller to the job he holds.  100 of 100 senators chose him.
          1. There aren’t better examples of ethical investigators.
        2. The NTSB was 100% supported in their investigation of the bridge collapse in Minneapolis.
  1. It’s a dangerous road we travel down and history has shown when we go along with political leaders spewing fakery and lies to make our reptile brains reply in haste.  Ending investigations admits guilt.  Think about an investigation you supported.
  2. Germany in the early 1930’s was also lead astray by political leaders and the first step to avoid tyranny is not to accept things beforehand.
        1. If you accept things from political leaders beforehand without question the road narrows your choices later.  Fewer choices makes the stakes higher, unless a dictator is what you want.

Money, Politics and Legislation.

Politics and the economic multiplier here serve as a good learning example.  I’ll take a pharmaceutical legislation bill providing five million dollars to build and run a drug company and compare it to a public infrastructure bill providing five million dollars to improve schools, hospitals, roads or bridges.

A few things are relevant such as how much does the politician receive monetarily who authored the legislation.  Kick backs they ARE called.  The DO happen.  Also a key economic concept I call the economic multiplier effect.  Here’s a google search:


search date:  March-2018.

One PDF from above search.  Conclusion pasted here:

“Public infrastructure is a valuable resource to both consumers and businesses alike, improving their ability to produce and consume goods and services more efficiently. The ability for businesses to produce goods and services more efficiently is a crucial determinant of economic growth, and increased infrastructure investment—if well targeted and depending on the degree of crowding out—likely contributes to increased productivity over time, leading to higher GDP over the long term. In the near term, public infrastructure investments can also have a varying impact on GDP by stimulating aggregate demand.”


Ok, so back to five million for infrastructure or a drug company. The drug company employs few highly paid and highly educated people once built.  This hurts the job market for the uneducated as they might only be janitors at the drug company.  A school, road, bridge or park built on the other hand could employ a range of people once built.  Also and more important to everyone is the infrastructure is public while the drug company property is like guarded by fence and security guards.  One increases public domain, one reduces it.

Now on to money.  I’ve confirmed this with many people I’ve visited with both in industry for drug companies or industry for public works.  For the life of the project, assuming project size and cost are similar only one project will return loads more cash to the pocket of the politician.  The drug company will reap far more centralized monetary gain by just a couple executives who can then pass on a substantially larger portion of that initial five million initial money to the legislator.  I’m getting at a key fact here of being a politician.  Politicians have costs to being reelected.  They also need votes.  But Money here is the point.  If a piece of public infrastructure is built there are far more local businesses supported than if a clean lab is built.  The clean lab might be built then later staffed by people who have little to no money shared with local businesses.  However if a road is built the locals are benefited by providing food, lodging and entertainment to the construction people.  Here’s where the economic multiplier comes in.  Basically it boils down to one dollar spent on infrastructure has about a 25 to 35 times multiplier on local economies.  That means the prime contractor has to pay local workers a wage, who then filter their money locally and everyone locally is better off.  Back to the clean room lab built for pill makers, a private certified contractor might be the only one who can pass the credentials needed to build the thing and they might bring in labor from another state, maybe even build housing at the job site, and ship in resources like food and water.  A nearby community could literally starve or thrive based on what a legislator choses to build nearby.  Does that make sense?  It is well understood in the economic literature and purposefully kept out of the news, politics and for good reason.  Politicians and news companies need centralized money to survive.  They need the big kickbacks of a drug lab built, and only when things are falling down do they finally fix public infrastructure.  Luckily we can still chose with our votes who to represent us and such stories as I’ve just described can help you be a more informed citizen with where your tax money goes.  Remember, it is your tax money after all.